The Craft

The how behind the work. Process, method, and the small disciplines that compound over time.

  • Build a Second Brain to Run Your Company

    Founders don’t drop balls because they’re careless — they drop them because everything lives in their head. Here’s how to build an external brain in Obsidian that remembers, so you don’t have to.

  • How to Negotiate Like Your Startup Depends on It

    Most founders walk into a negotiation ready for a fight — and that’s exactly why they lose. What a former FBI hostage negotiator can teach you about term sheets, vendor contracts, and the cofounder standoff you’ve been dreading.